Waymo announces public education campaign for self-driving cars

Self-driving car developer Waymo has launched what it says is the world’s first public education campaign for fully self-driving cars.

The company, which operates an ‘early rider program’ for its self-driving cars in Phoenix, Arizona, said that while there was great enthusiasm and curiosity about its self-driving fleet, there was also some confusion.

As a result, Waymo has partnered with a group of organisations – including the National Safety Council, Mothers Against Drunk Driving, the Foundation for Blind Children and the Foundation for Senior Living – to develop its public education campaign, ‘Let’s Talk Self-Driving’.

The campaign aims to increase education and understanding about how self-driving technology can help to address some of today’s road safety challenges.

“Together, we all share excitement at the potential for self-driving cars to one day open doors to safer and easier transportation for millions of people,” said Waymo CEO John Krafcik in a blog post announcing the campaign.

“When 94% of road crashes today involve human error, self-driving cars promise a future where anyone can ride with a driver that never gets drunk, tired, or distracted.”