Toyota establishes new company to accelerate automated driving efforts

Toyota announced today that it is to establish a new company – Toyota Research Institute-Advanced Development (TRI-AD) – to accelerate its efforts in advanced development for automated driving.

The company, to be launched in Tokyo later this month, will be led by Dr. James Kuffner, currently Chief Technology Officer at Toyota Research Institute.

Building production-quality software is a critical success factor for Toyota’s automated driving program.
— Dr. James Kuffner, Toyota Research Institute-Advanced Development

Toyota Motor Corporation has concluded a memorandum of understanding with Aisin Seiki and Denso Corporation on the joint development of fully-integrated, production-quality software for automated driving. The three companies, which together plan to invest more than 300 billion yen in TRI-AD, will hold further discussions with the aim of concluding a joint development contract.



TRI-AD expects to target a staff of around 1,000 employees, both from external recruitment and from staff at Toyota Motor Corporation, TRI, Aisin and Denso.

“Building production-quality software is a critical success factor for Toyota’s automated driving program,” said Dr. Kuffner.

“This company’s mission is to accelerate software development in a more effective and disruptive way, by augmenting the Toyota Group’s capability through the hiring of world-class software engineers. We will recruit globally, and I am thrilled to lead this effort.”

The new company will seek to strengthen collaboration on research and advanced development within the Toyota Group, and recruit and employ top-level engineers from around the world, while cultivating existing group talent.