Auto club AAA and transport operator Keolis have launched a free self-driving shuttle service in downtown Las Vegas – the largest self-driving pilot project in the US to operate in live traffic.
Over the course of a year, the pilot project aims to provide first-hand experience of autonomous vehicle technology to a quarter of a million Las Vegas residents and visitors to the city.
AAA will survey shuttle riders on their experience to help understand the wariness a large percentage of consumers have about driverless technology, and see whether a personal experience can change those perceptions.
The project will also examine the reactions of other road users to the shuttle, which is manufactured by NAVYA.
The auto club said that it had chosen Las Vegas for the trial thanks to the state’s progressive autonomous vehicle regulations, the high volume of visitors and the sunny, dry climate.
“AAA believes autonomous technology has the potential to save lives and improve traffic safety,” said Tim Condon, President & CEO of AAA Northern California, Nevada & Utah.
“We believe our Las Vegas pilot will allow the public to experience this exciting technology for themselves and allow their voices to be heard as AAA studies how autonomous transportation can be safely deployed for public use.”