Nissan and DeNA today unveiled the brand for their jointly developed self-driving taxi service – Easy Ride. The companies plan to open the mobility service to members of the public during a field test in Yokohoma, Japan in March 2018.
Nissan and DeNA announced that they would collaborate on a new mobility service using autonomous driving technology earlier this year.
Easy Ride will allow passengers to travel to their chosen destination in an autonomous vehicle, with customers setting their destination, summoning a vehicle and paying through a dedicated mobile app.
Nissan and DeNA began a field test with an autonomous vehicle this year. Participants interested in taking part in the field test can register their interest through the Easy Ride website.
The companies plan to combine Nissan’s ‘Intelligent Mobility’ vision – through its autonomous driving, electric vehicle and connected car assets – with DeNA’s experience in developing and operating driverless mobility services, harnessing its Internet and artificial intelligence expertise.