Jaguar Land Rover and InMotion to invest $25m in Lyft

The mobility services business of Jaguar Land Rover, InMotion Ventures, today announced a $25m (£19m) investment in US rideshare company Lyft.

Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services
— Sebastian Peck, Managing Director of InMotion

The investment will see InMotion and Lyft collaborate on mobility services, with Jaguar Land Rover supplying Lyft drivers with a fleet of Jaguar and Land Rover vehicles.

The carmaker said that the investment would support Lyft’s technology and expansion plans, while providing InMotion with the opportunity to develop and test its mobility services, including autonomous vehicles.



“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services,” said Sebastian Peck, Managing Director of InMotion.

“We’re excited to join forces with Jaguar Land Rover and InMotion,” said Lyft President and Co-Founder John Zimmer. “Lyft envisions a future where shared mobility will transform cities and improve people’s lives. This partnership will help us achieve that ambitious goal.”