Intel has announced a collaboration with entertainment company Warner Bros. to develop ‘immersive’ entertainment experiences for autonomous vehicles.
To demonstrate what in-vehicle entertainment could look like in the driverless cars of the future, the partners are creating a proof-of-concept car to showcase their ‘AV Entertainment Experience’.
Intel Corporation CEO Brian Krzanich said that the rise of the autonomous vehicle industry would “create one of the greatest expansions of consumer time available for entertainment we’ve seen in a long time”.
Research shows that the average American spends more than 300 hours behind the wheel each year, according to Intel – potentially freeing up more time for video-viewing as people shift from being drivers to riders.
The companies believe that autonomous vehicle passengers could spend their time watching films and TV shows, as well as enjoying new augmented reality and virtual reality experiences – for example, a Batman fan might ‘ride’ through the streets of Gotham City in the Batmobile.
“While the possibilities of in-cabin entertainment are fun to imagine, the ultimate test for the future of autonomous cars is going to be winning over passengers,” wrote Krzanich in an article announcing the collaboration.
“The technology will not matter if there are no riders who trust and feel comfortable using it.”