GM adds LiDAR technology firm Strobe to self-driving efforts

General Motors has announced the acquisition of LiDAR technology company Strobe Inc., in a move that will see Strobe’s engineering team join GM’s Cruise Automation to develop LiDAR solutions for Cruise’s self-driving vehicles.

“Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” said Kyle Vogt, Founder and CEO, Cruise Automation.

LiDAR’s use of light allows it to create high-resolution images that offer greater accuracy than cameras or radar equipment alone – something the firms see as critical in the deployment of self-driving technology.



Strobe Founder and CEO Julie Schoenfeld said: “The successful deployment of self-driving vehicles will be highly dependent on the availability of LIDAR sensors.

“Strobe’s deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think.”

Last month, Cruise unveiled what it said is the world’s first ‘mass-producible’ driverless car, designed to be built at GM’s Michigan assembly plant.