British road safety is being improved by new driver assistance technology, with two-thirds of new cars (66.8%) now being offered with at least one self-activating safety system, according to the Society of Motor Manufacturers and Traders (SMMT).
The trade association’s latest autonomous technology vehicle content analysis, conducted by Jato Dynamics, shows that nearly 1.8 million new vehicles a year are now available with collision warning systems, an increase of 20% on the previous year.
“Safety is the number one priority for vehicle manufacturers and the pace of technological change is faster than ever before, with driver assistance technologies now available on the majority of vehicles cars,” said Mike Hawes, SMMT Chief Executive.
“Fully autonomous cars may still be some way off but millions of consumers are already enjoying the benefits of new technology which can only help make our roads safer.”
Other driver assistance technologies highlighted by SMMT include autonomous emergency braking – now available on more than half of new cars (53.1%) – and Adaptive Cruise Control, which is available to just over a third of new car buyers (36.2%).
And the safety improvements are set to continue, according to SMMT. As manufacturers develop more sophisticated safety and driver assistance technology, it believes that UK road accidents are likely to continue a decline that has seen them drop by almost 10% since 2012.