Not long after the news that US road deaths may have topped 40,000 in 2016, a new distracted driving initiative was unveiled this week by the Risk Institute at The Ohio State University Fisher College of Business.
The nationwide initiative, which began with a roundtable discussion, aims to combine leading-edge research with industry expertise in order to help predict and curb distracted driving behaviours.
“Distracted driving is an epidemic across the country,” said Phil Renauld, Executive Director of the Risk Institute.
“Every day you hear ‘distracted driving is killing people,’ and it is, but nothing is being done to figure out how to stop it. That’s why we started this initiative – to create actionable change.”
The institute said that a consortium made up of companies, government entities and researchers has identified a three-tiered approach to addressing the issue, incorporating research, legislation and technology.