Coalition launched to improve automated vehicle education

A number of industry, non-profit and academic institutions have joined together to launch a public education campaign on automated vehicles.

Partners for Automated Vehicle Education (PAVE) will hold events across the US to educate consumers and policy-makers about the potential and the reality of advanced vehicle technologies and self-driving vehicles. Audi of America and the National Safety Council will serve as the coalition’s inaugural co-chairs.

The coalition will also hold educational workshops for federal, state and local officials responsible for policy decisions, and develop educational materials for use by those working in retail sales and customer service roles.

Deborah Hersman, president and CEO of the National Safety Council, said: “The members of this coalition come from a wide variety of interests, but we share two beliefs: A belief in the potential for advanced technologies, including automated vehicles, to transform the safety, mobility and sustainability of transportation, and a belief that fully informing the public is essential to meet that potential.



“If we are going to save the lives that automated vehicles can save, the public and their elected representatives must be full participants in shaping the future of our roadways.”

PAVE members:

  • AAA
  • American Public Transportation Association
  • Audi of America
  • Autonomous Intelligent Driving
  • Aurora
  • Consumer Technology Association
  • Cruise
  • Daimler
  • INRIX
  • Intel
  • Mobileye
  • Munich Reinsurance America, Inc.
  • National Council on Aging
  • National Federation of the Blind
  • National Safety Council
  • NVIDIA
  • SAE International
  • Securing America’s Future Energy
  • Toyota
  • U.S. Chamber of Commerce
  • Volkswagen
  • Voyage
  • Waymo
  • Zoox

PAVE plans to provide information to help consumers and decision-makers understand automated vehicle technologies, and will seek to educate them about the safety, mobility and sustainability benefits of automated vehicles.

The group will also sponsor hands-on consumer workshops in partnership with SAE International and will partner with academic institutions on policy workshops.

“Traditional automakers and newcomers are investing billions of dollars in the technology that will make automated vehicles possible,” said Mark Del Rosso, President, Audi of America.

“PAVE recognizes the need to invest in public information -- in making sure consumers and policymakers understand what’s real, what’s possible, and what is rumor or speculation.”

Hersman will join US Secretary of Transportation Elaine Chao in a keynote panel at CES in Las Vegas tomorrow, alongside PAVE members Chris Urmson, CEO of Aurora; Amon Shashua, President and CEO of Mobileye; and Alex Haag, Chief Technology Officer of Autonomous Intelligent Driving.